Client Overview

Client Name: Marc Salon Furniture

Industry: Luxury Salon Furniture Manufacturing

Locations: India and UAE

Marc Salon Furniture, based in Gurgaon, India, is a top manufacturer of high-end salon and spa furniture. Known for their dedication to craftsmanship, fresh designs, and excellent customer service, they have earned a strong reputation in the industry.

Scope of Work for SEO Tech Experts:

Search Engine Optimization (SEO)

Content Marketing

PPC

Local SEO

Location Promotion

Website Designing and Development

Quora Marketing

Project Details

We managed two websites for Marc Salon Furniture:

salonfurniture.in for India
marcsalonfurniture.commarcsalonfurniture.com for UAE

Additionally, we handled the website design for marchairtools.com.

Objectives

Enhanced online visibility and improved search engine rankings.
Drove traffic and conversions through targeted content marketing.
Developed and optimized user-friendly websites for improved performance and engagement.
Promoted the brand through effective PR strategies and active Quora marketing.
Implemented PPC campaigns to boost online presence and drive targeted traffic.
Improved local SEO to increase visibility in targeted regions.
Achieved top search engine rankings in the UAE market.

Challenges

Competitive Market: Competing with established luxury salon furniture manufacturers.
Multiple Locations: Promoting the brand effectively in both India and the UAE markets.
Website Optimization: Ensuring all websites were fully optimized for performance and user experience.
Local SEO: Increasing local visibility and customer engagement in targeted regions.

Our Approach

SEO and Local SEO: Developed and executed detailed SEO strategies specifically designed for the Indian and UAE markets. Emphasized keyword optimization, effective use of meta tags, backlink creation, and local SEO efforts to boost online visibility and improve search engine rankings.
Website Designing and Development: Redesigned and built websites to be visually engaging, easy to navigate, and search engine-friendly. Focused on improving user experience through smooth navigation and enhanced functionality, ensuring a more intuitive and enjoyable browsing experience.
Content Marketing: Developed high-quality, engaging content that directly spoke to the target audience’s needs and interests. This included creating blog posts, product descriptions, and informative articles aimed at capturing attention, building trust, and driving customer retention.
PR and Quora Marketing: Utilized PR strategies and Quora marketing to enhance brand visibility and establish credibility. Actively engaged with the audience by providing informative, helpful responses on Quora, fostering trust and strengthening the brand's presence.
PPC Campaigns: Launched highly targeted PPC campaigns on Google and various social media platforms to increase traffic and boost conversions. Continuously monitored and optimized the campaigns to ensure maximum return on investment (ROI).

Results

Top Search Rankings: Achieved a 1st position ranking in Dubai within just 4 months of targeted promotion.
Increased Online Visibility: Significantly improved search engine rankings and online visibility across both India and the UAE.
Enhanced Website Performance: Received positive feedback on the redesigned websites for their enhanced user experience and improved functionality.
Higher Engagement and Conversions: Increased website traffic, customer engagement, and conversions through strategic content marketing and well-executed PPC campaigns.

Ranking Keywords:

Keywords	Initial Stage	Ranking
beauty salon equipment	N/A	1st page
hair salon furniture	N/A	1st page
salon furniture manufacturer	N/A	1st page
luxury beauty salon furniture	N/A	1st page
salon chair manufacturer	N/A	1st page

900+

Keywords on 1st Page

300%

Increase in Organic Traffic

5K+

Local Engagement

Google Analytics Report:

Graph of organic traffic (Dubai Website)

Graph of organic traffic (India Website)