Client Overview

Client Name: M3M Properties

Industry: Real Estate

Locations: Gurgaon, India

M3M Group, a prominent real estate developer, boasts a substantial 2000-acre land bank in the NCR's prime growth areas. Their diverse portfolio includes residential, industrial, educational, IT SEZ, entertainment, and hospitality projects. Operating debt-free, M3M is led by an experienced senior management team with expertise in real estate, financial services, and consulting. For over 20 years, M3M has been recognized for its innovative projects and luxury real estate designs in the NCR.

Scope of Work for SEO Tech Experts:

Website Designing

Content Marketing

Search Engine Optimization (SEO)

Objectives

Enhance online visibility and improve search engine rankings
Drive traffic and boost conversions through targeted content marketing.
Develop and optimize user-friendly websites.
Develop a user-friendly, visually appealing website that showcases the brand’s luxury real estate offerings.

Challenges

Highly Competitive Market: The luxury real estate market is highly competitive, with many well-established players
Complex Target Audience: Catering to a diverse audience with varying interests and investment capabilities.
Brand Differentiation: Standing out in a crowded market with similar luxury offerings.

Our Approach

SEO

Comprehensive Audit: Identified and corrected technical SEO issues to enhance website performance and improve search engine rankings.
Keyword Strategy: Focused on high-traffic, relevant keywords in the luxury real estate sector to increase visibility and attract qualified leads.
On-Page Optimization: Optimizing Meta & headings tags while targeting real estate marketing keywords and ranking them faster

Content Marketing:

Content Strategy: Showcased M3M’s distinctive qualities and luxury features to set the brand apart and attract premium clientele.
High-Quality Content: Created engaging blog posts, detailed project descriptions, and insightful industry articles to capture audience interest and build trust.
Visual Content: Used high-quality images and videos to effectively showcase properties and highlight their luxury features.

Website Designing:

User-Centric Design: Developed a visually appealing and easy-to-navigate website to enhance user experience and engagement.
Responsive Design: Ensured an optimal website designing experience across all devices by implementing responsive codes and functionality.
Enhanced Functionality: Integrated virtual tours, interactive maps, and streamlined navigation for a more immersive and user-friendly experience.

Results

Within six months, M3M Properties saw:

Increased Organic Traffic: Up by 200%.
Enhanced Search Visibility: Top 10 Google rankings increased by 70%.
Improved User Engagement: User engagement metrics rose by 300%.

Ranking Keywords:

Keywords	Initial Stage	Ranking
M3M Bliss project	N/A	1st page
M3M Mystique Gurgaon	N/A	1st page
M3M Solitude	N/A	1st page
M3M Solitude Gurgaon	N/A	1st page
Smartworld Orchard	N/A	1st page

100+

Keywords on 1st Page

200%

Increase in Organic Traffic

2.5K+

Local Engagement

Google Analytics Report:

User Acquisition in the Last 12 Months Compared to the Previous Period.

User Engagement in the Last 12 Months Compared to the Previous Period.